What do community development and Santa Claus have in common? On the surface, not much, but both will be involved in this weekend's Discover Long Branch events.

A partnership of the Long Branch Business League and Montgomery Housing Partnership, a nonprofit, the events are part of series intended to highlight the culture of the neighborhood. 

Earlier in the month, the series kicked off with discounted Latino food at El Golfo restaurant. 

Both tonight and Saturday night, Discover Long Branch will set up shop at Community Thrift Store, at 706 University Blvd, from 6 p.m. to 8 p.m. Clothing will be half-price and kids get free pictures with Santa in exchange for a donation to Hurricane Sandy victims.